The celeb hype not so hot

There has been a lot of international celebrities/designers/bloggers designing for Swedish highstreet brands such as Indiska (Jade Jagger), Rachel Zoe (Lindex), Reese Witherspoon (Lindex; she is only fronting the collection, but pretty sure her celebrity impact/status is selling the clothes) and now Whitney Port for BikBok. After viewing the latest pieces of celebrity gear I have to say it is looking very bland. Seeing this I am actually getting very excited to see what Versace will bring to H&M.





You will find the whole collection here